Who We Are – Passionate About Style, Comfort & Confidence

Where Comfort Meets Elegance

At Avarra, we believe lingerie should do more than just fit - it should empower.

Founded with a desire to bring timeless European craftsmanship to Canadian women, Avarra is the exclusive North American partner of Rosme and ESOTIQ, offering luxurious, high-quality lingerie without the luxury price tag.

Experience the Art of European Lingerie

Fall in love with how it feels – and how it makes you feel

At Avarra, we bring you three of Europe’s most loved lingerie brands – Rosme, ESOTIQ, and BLOOVII – each offering beautifully crafted pieces that celebrate individuality, confidence, and the natural beauty of real women.

ROSME – THOUGHTFUL FIT, EFFORTLESS ELEGANCE

Rosme blends timeless design with inclusive sizing, creating lingerie that fits and flatters in all the right ways. With sizes ranging from band 32 to 52 and cups A to I, every piece is made to feel as though it was designed just for you. Whether you prefer minimalist styles or elegant lace, Rosme offers everyday comfort without compromising on beauty.

ESOTIQ – CONFIDENT, FEMININE, UNAPOLOGETICALLY YOU

ESOTIQ is for the woman who owns her style and knows her power. Designed with attention to detail and a fashion-forward edge, ESOTIQ pieces offer a modern take on classic femininity – soft fabrics, flattering silhouettes, and the perfect balance of comfort and seduction.

BLOOVII – SOFTNESS, SIMPLICITY, AND NATURAL BEAUTY

BLOOVII is all about refined minimalism and soft comfort. Focused on natural tones, breathable materials, and gentle support, BLOOVII designs lingerie that feels effortless and fresh. It’s lingerie that lets you feel like yourself – just a little more elevated.

Our Story

Hi, we’re Dasha and Kirill, the husband-and-wife team behind Avarra. What started as my search for lingerie that truly fit - both in size and in style - grew into a family business we now run together. I wanted pieces that were comfortable, flattering, and beautiful, and that search led me to Rosme, a European brand that’s been making high-quality lingerie since 1952. Since then, we’ve expanded Avarra to include other trusted European brands like ESOTIQ and BLOOVII, all known for their craftsmanship and inclusive designs. Together, we’re making it easier for women in Canada to find lingerie that actually fits and feels good. Thanks for being here and supporting our family’s passion.